Your First Online Store: A Beginner’s Guide to E-commerce

Course Description

In "Your First Online Store: A Beginner’s Guide to E-commerce" students will learn the fundamentals of starting an online business, from selecting the right platform to setting up a storefront. This course covers essential topics like product photography, pricing strategies, digital payment systems, and effective marketing techniques. Students will also learn how to provide excellent customer service and build loyalty, equipping them with the skills to successfully navigate the world of e-commerce. By the end of the course, students will be ready to launch their own online store and explore new entrepreneurial opportunities.

Module 1: Getting Started with E-commerce

E-commerce benefits and opportunities.
Types of e-commerce models: B2C, B2B, C2C, and D2C.
Overview of popular e-commerce platforms like Shopify, Etsy, etc.
Factors to consider when selecting a platform, including ease of use, features, and costs.

Module 2: Setting Up Your Online Store

Steps to set up an online store, including choosing a domain name, designing your website, and creating product listings.
Tips for creating a user-friendly website that attracts customers.
Importance of high-quality product photography and how to take great photos with basic equipment.
Writing compelling product descriptions that highlight features and benefits.

Module 3: Pricing and Payment Systems

Strategies for pricing your products competitively while ensuring profitability.
Understanding the psychology of pricing and common pricing models.
Overview of digital payment options, including credit cards, PayPal, and other payment gateways.
How to set up and manage payment systems securely on your e-commerce platform.

Module 4: Marketing Your Online Store

Importance of branding and creating a strong online presence.
Basics of developing a brand identity, including logo design and brand messaging.
Introduction to essential marketing strategies like social media marketing, email marketing, and SEO (Search Engine Optimisation).
Tips for creating engaging content and reaching your target audience.

Module 5: Customer Service and Retention

Tips for delivering great customer service online, including communication and handling returns or complaints.
The importance of building trust and fostering positive customer relationships.
Strategies for encouraging repeat purchases and building customer loyalty, such as loyalty programmes and personalised offers.

Your First Online Store: A Beginner’s Guide to E-commerce

Course Description

Module 1: Getting Started with E-commerce

Module 2: Setting Up Your Online Store

Module 3: Pricing and Payment Systems

Module 4: Marketing Your Online Store

Module 5: Customer Service and Retention

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