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In "Your First Online Store: A Beginner’s Guide to E-commerce" students will learn the fundamentals of starting an online business, from selecting the right platform to setting up a storefront. This course covers essential topics like product photography, pricing strategies, digital payment systems, and effective marketing techniques. Students will also learn how to provide excellent customer service and build loyalty, equipping them with the skills to successfully navigate the world of e-commerce. By the end of the course, students will be ready to launch their own online store and explore new entrepreneurial opportunities.
Introduction to E-commerce
Benefits of E-commerce
Different Types of E-commerce Models
Popular E-commerce Platforms
Recap Quiz
Setting Up Shop
Steps to Set Up an Online Store
Do I Need A Website?
Designing Your Website or Built-In Storefront
Product Photography Basics
Writing Product Descriptions
Recap Quiz
Setting Your Prices
Digital Payment Systems
Setting Up Secure Payment Systems
Recap Quiz
Why Does a Brand Matter?
Your Brand
Developing Your Brand Identity
Marketing Strategies
Content Creation
How to Create Engaging Content
Content Types to Focus On
Recap Quiz
Customer Service
Retaining Customers and Building Loyalty
Recap Quiz
Let's Recap!
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