Your First Online Store: A Beginner’s Guide to E-commerce

TY students can learn how to set up their own online store with this 1 hour course, covering everything from choosing a platform to marketing products. Discover the basics of e-commerce and start your entrepreneurial journey today!
Overview
Course Outline

Course Description

In "Your First Online Store: A Beginner’s Guide to E-commerce" students will learn the fundamentals of starting an online business, from selecting the right platform to setting up a storefront. This course covers essential topics like product photography, pricing strategies, digital payment systems, and effective marketing techniques. Students will also learn how to provide excellent customer service and build loyalty, equipping them with the skills to successfully navigate the world of e-commerce. By the end of the course, students will be ready to launch their own online store and explore new entrepreneurial opportunities.

Module 1: Getting Started with E-commerce 

  • E-commerce benefits and opportunities.
  • Types of e-commerce models: B2C, B2B, C2C, and D2C.
  • Overview of popular e-commerce platforms like Shopify, Etsy, etc.
  • Factors to consider when selecting a platform, including ease of use, features, and costs.

Module 2: Setting Up Your Online Store 

  • Steps to set up an online store, including choosing a domain name, designing your website, and creating product listings.
  • Tips for creating a user-friendly website that attracts customers.
  • Importance of high-quality product photography and how to take great photos with basic equipment.
  • Writing compelling product descriptions that highlight features and benefits.

Module 3: Pricing and Payment Systems 

  • Strategies for pricing your products competitively while ensuring profitability.
  • Understanding the psychology of pricing and common pricing models.
  • Overview of digital payment options, including credit cards, PayPal, and other payment gateways.
  • How to set up and manage payment systems securely on your e-commerce platform.

Module 4: Marketing Your Online Store 

  • Importance of branding and creating a strong online presence.
  • Basics of developing a brand identity, including logo design and brand messaging.
  • Introduction to essential marketing strategies like social media marketing, email marketing, and SEO (Search Engine Optimisation).
  • Tips for creating engaging content and reaching your target audience.

Module 5: Customer Service and Retention 

  • Tips for delivering great customer service online, including communication and handling returns or complaints.
  • The importance of building trust and fostering positive customer relationships.
  • Strategies for encouraging repeat purchases and building customer loyalty, such as loyalty programmes and personalised offers.
Duration
1 Hour
Lessons
5 Modules
Format
Video, Text
Certification
Yes
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